THE EFFECTIVE USE OF DIGITAL MARKETING FOR BRAND BUILDING

Erdenechimeg Erdenetsetseg^1*, Tserendavaa Purevjal², Ariunaa Chogsom³, Anu-Ujin Bat Erdene⁴

^1*Professor, Department of Business Administration, University of the Humanities, Ulaanbaatar, Mongolia
²Senior lecturer, Department of Business Administration, University of the Humanities, Ulaanbaatar, Mongolia
³Lecturer, Department of English Language, University of the Humanities, Ulaanbaatar, Mongolia
⁴Marketing Specialist at the R.E.D Agency, Tavanbogd Group, Ulaanbaatar, Mongolia

 Digital Object Identifier: 

https://doi.org/10.53468/mifyr.2022.02.01.17

Abstract – As consumer behavior is changing and shifting to digital trends, marketers have been using digital marketing strategies for brand development. In this paper, we aim to present how to use digital marketing effectively in developing a brand. Moreover, we will discuss how to expand businesses and increase revenue by strengthening customer relationships and promoting a brand with the use of digital marketing types, channels and technology. We also aim to show how digital marketing types, namely social media marketing, blog marketing, content marketing, and Search Engine Optimization affect brand development. As consumer behavior is making a shift to digital trends, the results of the research can be used as a secondary source of information for managers and marketing managers and entrepreneurs at all levels of small businesses facing difficulties during the pandemic. In addition to this, it will be used as a guideline on the effective use of digital marketing for brand building.